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Trees for Life has launched a new campaign to plant trees in honour of the heroes in our lives. To motivate Canadians to donate, we created these vibrant ads showing that behind each tree is a hero worker who makes our world better, and thanking them with a living tribute does the same.
*The work’s submitted for ADCC awards 2023
Agency: The&Partnership Toronto
CW: Veronika Vasilchenko
AD/Design: Mark Guiab, Trong Nguyen
CD: Nabil Rachid
Creative Support: Jordan Mark, Barry Hann