Insight: Canadians are paying less and less attention to Black Friday deals as they don’t believe in their value.

Idea: As the most giving company in the world, TELUS makes Black Friday deals more exciting and meaningful for consumers with their version of BOGO – Buy One Give One.

How: TV/OLV, Digital, and Social campaign that reminds Canadians of the double benefit of Black Friday shopping at TELUS that makes them feel good by doing good.