Insight: The best client-agency partnership happens when everyone feels heard and understood.

Idea: With that in mind, we created personalized personality cards to help our clients get to know each other and find the best collaborative approaches. And, of course, to remind them that we, as their agency partner, understand their personalities and needs as much as their brand.

How: We prepared a quiz for our clients with questions on their work and life behaviour. Based on their responses, we designed custom marketing personality cards for every team member with amusing but truthful descriptions. Those who didn’t complete the questionnaire on time received a Procrastinator card (oops).