When Dua Lipa shared her viral Diet Coke recipe featuring pickle juice and jalapeños, we noticed that she was bringing pickles along in a plastic container. As an original refrigerated pickle brand, Claussen had to make this recipe accessible for easy enjoyment even on-the-go.

Introducing Just the Brine – a mini-can of pickle juice that’s perfect for jazzing up your glass of cola or sipping on its own to satisfy your brine cravings anytime, anywhere!  

We designed the new mini-can in record time to announce on socials that our pickle juice dreams could become a reality if there was enough excitement from our fans. Spoiler alert… there was.

Over 60k likes and 1,200+ comments.

PR and Media

Agency: The Kitchen NA

ECD: Simon Au

CD: Brandon Sack

Copywriting: Veronika Vasilchenko, Alex Hughes, Loraya Hrynkiw, Dexter Chen-See

Art Direction/Design: Wesley Webb, Kristen Chamberlain

Content Creation: Molly Cobb

Account Director: Rachel Keshen

Strategy: Chantal Legge, Caleigh Smith

Producer: Jill Pearson

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