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When Dua Lipa shared her viral Diet Coke recipe featuring pickle juice and jalapeños, we noticed that she was bringing pickles along in a plastic container. As an original refrigerated pickle brand, Claussen had to make this recipe accessible for easy enjoyment even on-the-go.
Introducing Just the Brine – a mini-can of pickle juice that’s perfect for jazzing up your glass of cola or sipping on its own to satisfy your brine cravings anytime, anywhere!
We designed the new mini-can in record time to announce on socials that our pickle juice dreams could become a reality if there was enough excitement from our fans. Spoiler alert… there was.
Over 60k likes and 1,200+ comments.
PR and Media
Agency: The Kitchen NA
ECD: Simon Au
CD: Brandon Sack
Copywriting: Veronika Vasilchenko, Alex Hughes, Loraya Hrynkiw, Dexter Chen-See
Art Direction/Design: Wesley Webb, Kristen Chamberlain
Content Creation: Molly Cobb
Account Director: Rachel Keshen
Strategy: Chantal Legge, Caleigh Smith
Producer: Jill Pearson